a better way to learn
Looking for continued growth, MER wanted to learn how their service could appeal to a broader group of physicians. After implementing a robust customer satisfaction feedback process, we were able to gain key insights from first time attendees. Many thought getting exceptional CME training at extraordinary locations was just “too good to be true”. This insight led to many notable changes to the brand, messaging, content and creative.
In a sense, MER destinations sell themselves. Using video, we combined stunning cinematography of conference locations, along with participant interviews and keynote speakers.
Original photography, fresh creative and an emphasis on excellence in education quickly became important areas to highlight. Fielding
a variety of direct mail print pieces, testing frequency and calls to action generated valuable information for MER.
We recommended four key initiatives that led
to measurable results: redesigning the existing brochure, implementing a new direct mail campaign, expanding paid search efforts and introducing a new email platform.