a better way to learn

Looking for continued growth, MER wanted to learn how their service could appeal to a broader group of physicians. After implementing a robust customer satisfaction feedback process, we were able to gain key insights from first time attendees. Many thought getting exceptional CME training at extraordinary locations was just “too good to be true”. This insight led to many notable changes to the brand, messaging, content and creative.

  • MER Web Slide 1
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mer video

In a sense, MER destinations sell themselves. Using video, we combined stunning cinematography of conference locations, along with participant interviews and keynote speakers.

MER Print Material

print

Mailing to every family practice physician
in America a few times a year is a significant investment. Making sure you are driving strong response rates is critical. With a redesigned
full-color brochure featuring stronger calls to action and improved content, we created new campaigns resulting in higher registrations rates.

direct marketing

Original photography, fresh creative and an emphasis on excellence in education quickly became important areas to highlight. Fielding
a variety of direct mail print pieces, testing frequency and calls to action generated valuable information for MER.

We recommended four key initiatives that led
to measurable results: redesigning the existing brochure, implementing a new direct mail campaign, expanding paid search efforts and introducing a new email platform.

MER Digital Marketing

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