Michael worked directly with John Jay, Wieden & Kennedy’s Nike global creative director for over four years. Mike was the lead designer on several projects including the East vs. West campaign; a fictitious basketball war of the coastlands.
let me play
Taking a look back, Michael contributed to a national print campaign called PLAY encouraging young girls to participate in organized sports.
the advertising kit
Major retailers want to advertise their brand next to Nike, without compromise to either. Strategic creative executions were developed to represent “the Swoosh” alongside any partner brand.
We celebrated Eddie Jones’ sweet game by creating his own fictitious brand of butter.
a note from jordan
This fun direct response campaign led Michael Jordan fans to call in and receive a physical note “from Jordan”.